Sponsored by: The City of Santa Fe Economic Development Division & Hosted by: The Santa Fe Business Incubator

 

TWELVE FREE SEMINARS

TO BOOST YOUR BUSINESS IN TODAY’S ECONOMY

 

 

PLACE:           Santa Fe Business Incubator                                            ▪  Call:                  505 424-1140; or

                                                                                                        

 

Tuesday, March 9                             Surviving and Prospering in the New Economy:  A timely exploration of issues, problems & ideas to help local businesses deal with the current economic environment.  The format will consist of a “roundtable” discussion, with several business professionals addressing current topics of interest raised by seminar attendees.  (Alan Sanborn & Dick Stranger)

 

Thursday, March 11                         Developing a Successful Business Plan: No business can afford to face today’s complexities without a current business plan.  This seminar will lead you through the essentials of building your own plan – starting with you: Your skills, needs, resources and restraints.  Whether you have been in business for years, or are just starting up, this seminar will work for you.  (Rob Wilson & Bob Lantis)

Tuesday, March 16                           Financial Planning and Money Management:  A continuation of the prior “business planning seminar,” stressing the importance of using the financial reports to help run the business profitably.  (Bob Lantis & Rob Wilson)

Thursday, March 18                         Financing Your Business:  A discussion of the various financing sources available for starting, growing, and the on-going operations of your business, as well as the requirements lenders and/or investors need from you in order to commit financing for your business.  (Van Horn, with guest speakers: David Blackman & Juan Torres)

Tuesday, March 23                           Legal Structures for your Business: A discussion of the various legal “forms” available for businesses in the State of New Mexico, as well as the advantages and disadvantages of each, as they pertain to the various business types.  (Jim Langley)

 

Thursday, March 25                         Legal & Regulatory Compliance:  A discussion of the various legal and regulatory requirements of local, state and federal governments, including taxes of all types, copyrights, licenses, record keeping, insurance, labor laws and employee retirement and savings plans.  (Jim Langley, Mike Mendez & Will Murphey)

 

 

Tuesday, March 30                           Effectively Marketing Your Business-Part 1:  A discussion of how to develop your own basic Marketing Strategy & Plan.  Focus is on understanding & targeting your market, your customers & your competition, as well as properly positioning your product/service as part of your “plan of attack.”  (Jim Berry)

 

Thursday, April 1                               Effectively Marketing Your Business-Part 2:  Continuation of the Marketing discussion, with focus on developing your advertising message & strategy, internet marketing tactics, and branding in developing your Marketing Plan. (Jim Berry)

 

Tuesday, April 13                              Retail: Best Practices for the New Decade:  A timely discussion of the state of retail business and the challenges retailers face today. Covering such topics as your store’s “vision,” experience marketing, merchandise assortments, physical environment, visual merchandising, expense & inventory control and customer loyalty.  Focus is on setting a good retailer apart from the competition by using the basic principles of merchandising.   (Karl and Harriet Schreiner)

 

Tuesday, April 20                              Creating Your Website and Getting Visitor Traffic:  We will show participants the necessary steps to conceive, register and publish their company website.  The goal will be to increase the visibility of the company and increase sales.  Using a live internet connection, we will examine and critique websites of seminar participants, with the objective to help them make their websites more productive and easier to find through “search” engines. (Peter Doniger) 

Thursday, April 22                            Hiring & Managing a Successful Employee Team-Part 1:  This seminar provides owners and managers with proven tools and strategies for building a strong, productive employee team. You will learn the skills and strategies to lead develop & retain employees who are motivated to make your business successful.  (Mike Mendez & Tavo Holloway)                              * This seminar runs until 8:30 pm

 

Tuesday, April 27                              Leading & Retaining a Successful Employee Team-Part 2 (plus, a “bonus session” on setting goals for you and your small business): A continuation of the preceding seminar, providing owners and managers with proven tools and strategies to build a strong, productive employee team. You will learn the skills and strategies to lead develop & retain employees who are motivated to make your business successful.
 (Mike Mendez & Alan Ross)                                   * This seminar runs until 8:30 pm     

 

 

 

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