Tuesday        Oct 2           The Business Plan:  The fundamental and essential process

                                             For managing change. Market Analysis, Market Strategy,Marketing Plan

                                             and Financial Plan *

Thursday      Oct 4           The Business Plan:  A workshop for discussion of Business Plan

                                             Preparation

Tuesday, Oct 9                 Importing and Exporting:  Opportunity to adapt to the changing global

                                             marketplace. Importing and Exporting can offer significant opportunities

Thursday, Oct 11             Recruiting and Developing the Best Employees for your Business:

                                             Develop and implement a strategy to recruit and hire  the bes

                                             employees and to  motivate them to help your business succeed.*

Tuesday, Oct 16               Leading and Retaining the Best Employees for your Business.

                                             Develop and implement a strategy to successfully lead and retain

                                             your employees.  Motivate employees to want your business to be

                                             successful.*

Thursday, Oct 18             Personnel Management:  A workshop for informal discussion of

                                             the everyday problems of building, developing and retaining

                                             a successful employee team.

Tuesday, Oct 23               Maximize your Sales through Advertising: 

                                             A guide for developing an effective communications strategy

                                             for your product or service.  Steps include identifying your target

                                            and what motivates them, differentiating your offering, evaluating

                                            marketing strategies and developing your message  

                                            and media approach.*          

Thursday, Oct 25             Marketing/Advertising: A workshop to discuss application of

                                             an effective Marketing/Advertising strategy

                                              in the local Santa Fe market.

Tuesday, Oct 30                Creating your Website: Is the Website the place for your Business?

                                             The basics of creating a company website and strategies for making

                                             your website a useful marketing tool, creating a true “web presence”*

Thursday, Nov 1              Website design: a workshop covering registering your domain name,

                                             Building blocks for a simple site, and driving customers to your site.

                                                            *Workshops are for persons attending the related Seminars