Fall 2009 S.C.O.R.E. SMALL BUSINESS MANAGEMENT SEMINAR SERIES

Sponsored by the City of Santa Fe Economic Development Division

Hosted by the Santa Fe Business Incubator

Presented by the Santa Fe Chapter of S.C.O.R.E.

 

 

TIME:               6:00 PM to 8:00 PM                                       

PLACE:             Santa Fe Business Incubator                           *** *  Please make reservations

                        3900 Paseo del Sol                                                      by calling 505 424-1140  ****

                        Santa Fe, NM 87505

 

 

               

DATE:                                                    TITLE / DESCRIPTION / PRESENTERS:

 

 

Tuesday,                                                The Business Plan: Comprehensive coverage of the basic “planning” document for starting and managing your business.  Covers market analysis, market strategy, pricing, advertising & promotion and sales strategies.  (Rob Wilson  & Bob Lantis)

 

Thursday,                                              Managing Money:  A continuation of the business planning process, stressing the importance of using the financial reports to help run the business profitably.  (Bob Lantis & Rob Wilson)

Tuesday,                                                Legal Structures for your Business: A discussion of the various legal “forms” available for businesses in the State of New Mexico, as well as the advantages and disadvantages of each as they pertain to the various business types.  (Jim Langley)

Thursday,                                              Legal/Regulatory Compliance Management:  A discussion of the various legal and regulatory requirements of local, state and federal governments, including taxes of all types, copyrights, licenses, record keeping, insurance, labor laws and employee retirement and savings plans.  (Jim Langely, Mike Mendez & Will Murphey)

 

Tuesday,                                                Recruiting, Hiring & Retaining the Best Employees for your Business: This seminar provides owners and managers with proven tools and strategies to build a strong, productive employee team.  (Mike Mendez, Alan Ross & Tavo Holloway)

 

Thursday,                                              Developing, Managing & Leading a Successful Employee Team:  This seminar provides owners and managers with proven tools and strategies to develop & retain employees who are motivated to make the business successful.  (Mike Mendez, Alan Ross & Tavo Holloway)

 

Tuesday,                                             Financing Your Business:  An informal discussion of what lenders and/or investors need from you in order to commit financing for your business, as well as the various financing sources available for the start-up, growth and on-going operations of your business.  Guest speakers, David Blackman, Sr. VP & Loan Officer, First Community Bank, and Joe Justice, Community Development Officer, City of Santa Fe Business Development Loan Fund will add insight into the current “local” lending situation. (Rick Tyner)

 

Thursday,                                              Valuing Your Business, for Investment, Purchase, Sale or Borrowing:  Practical strategies and analytical tools are presented for on-going monitoring and/or valuation of your business, as well as the “due diligence” process necessary in the sale or purchase of a business.   (Wayne Nelson & Bob Lantis)

 

Tuesday,                                                Marketing & Advertising:  A survey of the basic fundamentals of marketing and advertising – oriented toward developing a marketing plan.  Focus is on target markets, customer identification, promotion, public relations, advertising, competition and developing a basic marketing strategy.  (Margaret Mooney & Jim Berry)

 

Thursday,                                               Your Retail Store – How to Develop a Positive Customer Experience:  A timely discussion of the state of retail businesses and the challenges retailers face today. Covering such topics as your store’s “vision,” experience marketing, merchandise assortments, physical environment, visual merchandising, customer service and customer loyalty. Each participant should leave with a list of ideas that are immediately actionable, as well as goals for the long term. The focus is on what sets a good retailer apart from the competition by using the basic principles of merchandising.   (Karl and Harriet Schreiner)

 

Tuesday,                                                The Exporting and Importing Business: Exporting and Importing are the engines that run international business.  This will be a “hands-on” approach to creating or expanding business opportunities to markets overseas.  The seminar will also address importing processes and techniques.  Learn the process of getting product to and from international markets – including contacts, shipments, freight, payments, customs, etc. (Russ Mooney & Tom Florsheim)

Thursday,                                              Surviving the  Recession: Beginning in October of last year, the current recession is being felt throughout the business community in Santa Fe.  This seminar will offer a timely presentation of ideas to help local businesses deal with the current downturn, followed by a “roundtable” discussion, with several business professionals, to address current topics of interest raised by attendees.  (Alan Sanborn)

Tuesday,                                                Creating Your Website and Getting Visitor Traffic:  We will show participants the necessary steps to conceive, register and publish their first company website.  The goal will be to increase the visibility of the company and increase sales.  Using a live internet connection, we will examine and critique websites of seminar participants.  Our objective is to help them make their websites more productive and easier to find through “search” engines. (Peter Doniger)