FALL 2008 S.C.O.R.E. SMALL BUSINESS
MANAGEMENT SEMINAR SERIES
Sponsored by the City of Santa Fe Economic Development
Division
Hosted by the Santa Fe Business Incubator
Presented by the Santa Fe Chapter of S.C.O.R.E.
TIME: 6:00 PM to 8:00 PM
PLACE: Santa Fe Business Incubator *** *
Please make reservations
3900 Paseo del Sol by calling 505 424-1140 ****
Santa Fe, NM 87505
DATE: TITLE / DESCRIPTION / PRESENTERS:
Tuesday, September 23 The Business Plan: Comprehensive
coverage of the basic “planning” document for starting and managing your
business. Covers market analysis, market
strategy, pricing, advertising & promotion and sales strategies. (Wayne
Nelson & Bob Lantis)
Thursday, September 25 Managing Money: A continuation of the business planning
process, stressing the importance of using the financial reports to help run
the business profitably. (Wayne Nelson & Bob Lantis)
Tuesday, September 30 Legal Structures for
your Business: A
discussion of the various legal “forms” available for businesses in the State
of New Mexico, as well as the advantages and disadvantages of each as they
pertain to the various business types. (Jim Langley)
Thursday, October 2 Legal/Regulatory Compliance Management:
A discussion of the various legal and regulatory requirements of local, state
and federal governments, including taxes of all types, copyrights, licenses,
record keeping, insurance, labor laws and employee retirement and savings
plans. (Jim
Langely,
Tuesday, October 7 Recruiting, Hiring & Retaining the Best
Employees for your Business: This
seminar provides owners and managers with proven tools and strategies to build
a strong, productive employee team. (
Thursday, October 9 Developing, Managing & Leading a Successful
Employee Team: This seminar provides
owners and managers with proven tools and strategies to develop employees who
are motivated to make the business successful.
(
Tuesday, October 14 Financing Your Business: An informal discussion of what lender
and/or investors need from you in order to commit financing for your business,
as well as the various financing sources available for the start-up, growth and
on-going operations of your business. (Rick Tyner)
Thursday, October 16 Valuing Your Business, for Investment, Purchase,
Sale or Borrowing: Practical
strategies and analytical tools are presented for on-going monitoring and/or
valuation of your business, as well as the “due diligence” process necessary in
the sale or purchase of a business. (Wayne Nelson & Bob Lantis)
Tuesday, October 21 Marketing & Advertising – Part I: A survey of the basic fundamentals of marketing – such as product and service offerings and guarantees, customer identification, promotion, public relations and advertising.
(Margaret Mooney & Dick Rogers)
Thursday, October 23 Marketing & Advertising – Part II: A guide for developing an effective
communications strategy for your product or service. Steps include identifying your target market
and what motivates it, differentiating your offering, evaluating basic
marketing strategies, and developing your own message. (Margaret
Mooney & Dick Rogers)
Tuesday, October 28 The Exporting and Importing
Business: Exporting and Importing
are the engines that run international business. This will be a hands on
approach to creating or expanding business opportunities to markets overseas.
The seminar will also address importing processes and techniques. Learn
the process of getting product to and from international markets including
contacts, shipments, freight, payments, customs, etc. (Juan
Valesco)
Thursday, October 30 Creating Your Website and Getting Visitor
Traffic: We will show participants
the necessary steps to conceive, register and publish their first company
website. The goal will be to increase
the visibility of the company and increase sales. Using a live internet connection, we will
examine and critique websites of seminar participants. Our objective is to help them make their websites
more productive and easier to find through “search” engines. (Peter Doniger)